This movement emphasized cleanliness, readability, and objectivity. It moved away from the decorative, emotional, and often chaotic styles of previous eras, proposing instead a rational, mathematical approach to layout and imagery. Manfred Maier, an educator and designer, sought to codify this approach into a teachable curriculum.
Arranging elements to guide the viewer's eye through a composition effectively. basic principles of design manfred maier pdf 62
To understand the weight of Maier’s work, one must first understand the era in which it was created. The book, published in the early 1970s (most notably 1971/1976), arrived during the height of the (or International Typographic Style) movement. This movement emphasized cleanliness