Cartels use these videos to strike fear into rival groups and the civilian population. A video showing the execution of a rival member serves as a "keep out" sign for contested territory.

While some view watching these videos as a way to "stay informed," there are significant ethical and psychological risks: 1. Glorification and Recruitment

For Mexicans living in the heart of the conflict, Mundonarco isn't a curiosity—it's a survival guide. Seeing a video of a "narcomanta" (banner) or an execution in their city tells residents which streets to avoid and which cartel currently holds power. However, the normalization of this violence has led to a profound "culture of death," where the sanctity of life is secondary to the power of the cartel. Conclusion