The 1980s saw the dawn of the cable era, which brought a proliferation of channels and programming to the masses. Cable TV introduced new genres of entertainment, such as music videos, sports, and news, which catered to niche audiences. MTV (Music Television) launched in 1981, and it revolutionized the way people consumed music. The 1990s saw the rise of reality TV, with shows like "The Real World" and "Survivor" becoming huge hits.

To understand where we are today, we must look at how technology has democratized creativity and shifted the power from traditional gatekeepers to the global audience. 1. The Shift from Linear to On-Demand

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