From Zero To One Peter Thiel ^new^ [TESTED]

Most people believe there are no secrets left—everything important has been discovered. Thiel insists this is false. The greatest companies are built on —counterintuitive truths about people, nature, or markets that everyone else overlooks or ignores. If you aren’t looking for secrets, you’ll never find a 0 to 1 opportunity.

A monopoly (a company so good at going from zero to one that it has no peers) is the only place where you can capture long-term value. Google, before it became a verb, had a monopoly on search. No one was competing with them on quality. from zero to one peter thiel