Volvo Antikva Font !!hot!! -

(a custom version of Akzidenz-Grotesk). The move aimed to make the brand feel more modern and "Scandi-cool."

: The brand utilized Elston for modernist advertising. volvo antikva font

: The original wordmark used an Egyptian slab-serif style. (a custom version of Akzidenz-Grotesk)

As the automotive industry moved toward digital interfaces and more minimalist aesthetics in the late 1990s, Volvo began phasing out Antikva in favor of Volvo Sans volvo antikva font