Indonesia’s rapidly expanding digital ecosystem has fostered a vibrant meme‑culture that serves as a primary vehicle for collective meaning‑making among Generation Z. One of the most pervasive memes in the period 2016‑2018 is the expression “Dulu Naya Nungging Lebih Barbar” (literally, “Back then the youth were more barbaric”). The phrase, often paired with the viral music video “Susu Putri Nia Uting,” circulates across TikTok, Instagram Reels, and YouTube comment sections, generating millions of views and a distinct set of performative practices (Rohmah, 2019).
During this period, websites and forums featuring adult content, including those with titles like "Dulu Naya Nungging Lebih Barbar Susu Putri Nia Uting," started to gain traction. These platforms often featured content that pushed boundaries, testing the limits of what was considered acceptable. During this period, websites and forums featuring adult