Graphis has launched or amplified the careers of countless models. Names like Yua Aida, Maria Ozawa, and Anri Okita (in the Japanese market) have appeared in Graphis publications. However, Graphis also features Western models and "gravure idols"—a uniquely Japanese niche that focuses on the suggestion of intimacy rather than explicit action. The models are characterized not just by their physical symmetry, but by their ability to convey "kawaii" (cuteness) alongside mature sophistication.
The brand actively promotes the Graphis New Talent Awards, where student photographers often present fresh, diverse perspectives on modern identity and youth culture. Graphis International Awards & Publications Graphis GIRLS
To understand Graphis GIRLS, one must first understand Graphis, Inc. Founded in 1944 by Walter Herdeg in Zurich, Switzerland, Graphis originally focused on graphic design, typography, and advertising. The legendary Graphis Annual became the "Bible" of the visual arts world. Graphis has launched or amplified the careers of
