(fan-made replica)
By 2013, the landscape of graphic design was shifting. The world was moving toward minimalism. The "flat design" movement was taking over UI and branding. Adidas, a brand built on performance and style, recognized that football kits needed to bridge the gap between athletic function and streetwear fashion. The typography needed to be legible on the pitch but also look good on a replica shirt worn in a casual setting. adidas 2014 font