Rokeach was a dissenting voice in an era dominated by behaviorism. He argued that to truly understand human conflict, prejudice, and decision-making, one could not simply look at surface behaviors or attitudes. Instead, one must go deeper into the more stable, central structures of the mind: .
Rokeach proposed that human values have a hierarchical structure, consisting of two main components: terminal values and instrumental values. Terminal values refer to desirable end-states, such as happiness, freedom, or a sense of accomplishment. Instrumental values, on the other hand, represent modes of behavior or means to achieve terminal values, such as honesty, responsibility, or self-discipline. rokeach m. -1973-. the nature of human values pdf
Rokeach's work on human values has had a lasting impact on various fields, including psychology, sociology, and philosophy. Understanding human values is essential in numerous contexts, such as: Rokeach was a dissenting voice in an era
Rokeach reported empirical studies (mostly using American samples) that demonstrated: Rokeach proposed that human values have a hierarchical