Giulia - Costa

She represents a new archetype of the Italian woman: ambitious but anxious, stylish but thrifty, famous but approachable.

This digital fluency makes her incredibly valuable to brands. She has collaborated with fashion houses like Liu Jo and beauty giants like L’Oréal, not as a distant model, but as a relatable friend recommending products. For advertisers targeting the 18-34 Italian demographic, is the perfect ambassador because she represents authenticity in a world of filters. giulia costa

The show, which ran from 2015 to 2017, followed a group of friends trying to form a band. As Giulia, Costa portrayed the energetic, loyal, and sometimes clumsy best friend of the protagonist, Alex. The role required a mix of comedic timing and musical performance—skills Costa honed in real-time in front of a massive audience. She represents a new archetype of the Italian

Her upcoming projects signal a move toward arthouse cinema. She recently wrapped filming on an independent psychological thriller, L’Ultima Soglia (The Last Threshold), where she plays the lead role of a missing art student. The film is expected to premiere at the Rome Film Festival in late 2024. For advertisers targeting the 18-34 Italian demographic, is

and is widely recognized in Brazil as the daughter of actress Flávia Alessandra and the late director Marcos Paulo Quick Facts Birth Date: February 25, 2000 Marcos Paulo (father) and Flávia Alessandra (mother) Known For: Malhação: Seu Lugar no Mundo