By the late 1990s and early 2000s, the winds of change began to blow. Flex printing and digital vinyl banners arrived from cities like Chennai and Coimbatore. Flex was cheaper, faster, and weather-resistant.
They didn't just paint posters; they painted dreams. They turned celluloid into mythology. Every time a superstar like Sathyan or Madhu appeared larger-than-life on a bamboo scaffolding, it was often the brush of a Nair artist that gave them that god-like stature. nair studio chitra
The 1970s saw a surge in devotional films like Swami Ayyappan . Nair Studio Chitra became the go-to for religious iconography, painting deities with a divine glow (a technique involving layering yellow over white) that seemed to radiate light. By the late 1990s and early 2000s, the
During the rise of Mammootty and Mohanlal in the 1980s, the demand for high-quality posters exploded. Nair Studio created legendary boards for films like: They didn't just paint posters; they painted dreams