"We study the metrics like a science," Santos noted. "Every like, every private message, every tip tells a story. In 2025, you can't just post and pray. You have to listen."
"We came up in an industry with no safety net," Brooks said. "If we can provide contracts, mental health resources, and tax guidance to even 100 new creators, that’s more important than any viral post." OnlyFans 2025 Serena Santos And Natalie Brooks ...
For now, their millions of subscribers remain eagerly waiting for the next post. And if the past year is any indication, Santos and Brooks will continue to redefine exactly what that post can be. "We study the metrics like a science," Santos noted
Not everyone is cheering. Traditional solo creators accuse the Santos-Brooks alliance of —charging $50 for a 5-minute video that two years ago would cost $15. You have to listen
Santos and Brooks were early adopters of the system. When a fan shares a screenshot of a Santos post, the system automatically credits the fan’s referral code for 24 hours. This turned their subscriber base into a volunteer marketing army.