Male influencers like Flying Beast (Gaurav Taneja), Technical Guruji, and Slayy Point have followings larger than many Bollywood stars. They monetize the "Indian Man Pic" by selling:

Gone are the days when grooming was considered a niche urban concept. According to recent consumer studies, the fastest-growing market for premium skincare, beard oils, and tailored blazers is not Mumbai or Delhi, but cities like Lucknow, Pune, and Jaipur.