The premise is deceptively simple: you have a car, you have a road, and you have a destination (or at least a direction). Between point A and point B lies an endless gauntlet of breakdowns, fuel shortages, hunger, thirst, and mysterious environmental hazards. The game captures the romanticized idea of a road trip through a post-apocalyptic wasteland, only to immediately crush that romance with the reality of a blown tire fifty miles from the nearest gas station.
Successful trips require constant scavenging of buildings and landmarks found alongside the road. Primary Purpose Powers the engine. A Dusty Trip
We created content over a six month period targeting key areas where their business wanted to expand